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sports & entertainment

Schoenherr's experts provide straight-to-the-point legal advice in all matters arising in the sports and entertainment industry.

In the dynamic world of sports and entertainment, Schoenherr provides legal support to national and international industry players, including professional sports clubs, athletes, sponsors, associations, federations, leagues, investors, media, content creators, start-ups and other stakeholders. With deep industry knowledge and experience as well as sports law background, our team offers comprehensive legal solutions tailored to meet the demands of this fast-evolving sector.

With the team's first-hand industry experience and deep understanding of commercial specifics, combined with Schoenherr's expertise in all relevant legal areas and its wide network across Central and Eastern Europe, the firm provides top-notch legal assistance at an international level. This enables clients in the sports and entertainment industry to navigate challenges, seize opportunities and achieve their goals.

our services

  • protecting personal brands, designs, image and copyrights
  • sports dispute resolution & arbitration
  • sports-related commercial contracts
  • sponsoring agreements
  • sports regulations & sports law (association and league regulations, antitrust aspects, licensing)
  • player/athlete agreements
  • transfer agreements
  • procurement & permits
  • sports- and entertainment-driven infrastructure and real estate deals
  • investments and M&A transactions for clubs, players and related companies
  • start-up assistance
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legal updates

press release

Austria: Schoenherr strengthens sports & entertainment know-how with addition of sports industry expert

Sports law expert Bernhard Schmidt joined Schoenherr's IP & Technology team as attorney at law at the beginning of September, strengthening the firm's expertise in the increasingly important field of sports and entertainment law.

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media coverage

15 October 2024

austria

B.Schmidt M.Zöhrer

What the Diarra judgement means for sport

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publication

Zwischen Sportsgeist und Marktmacht: Wie der EuGH in SuperLeague und Co den europäischen Sportmarkt aufmischt

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team

Dominik
Hofmarcher

Partner

austria vienna

Bernhard
Schmidt

Attorney at Law

austria vienna