25 February 2020

Vienna "Culture Tokens"

The most liveable city in 20191, Vienna provides incentives for more environmentally friendly mobility by using a motion-tracking and blockchain technology2 based app. The culture-tokens can be traded in for culture services (i.e. free entrance into certain cultural institutions). The pilot project so far includes four cultural institutions in Vienna and will be rolled out for a six-month test period beginning on 26 February 2020. It is planned for the app to go into full operation this autumn.

Technology behind the Vienna "Culture Tokens"

The app uses motion-tracking technology to determine how much CO2 has been saved by travelling within Vienna either on foot, by bicycle or by public transport. The personal CO2 footprint created in this way provides the user with information via the app about how much CO2 has been saved (in comparison to CO2 produced on the same travel distance by car). For every 20 kg of CO2 saved, the app user receives a token that entitles him or her to free entry to certain cultural institutions, such as the Wiener Volkstheater, the Wien Museum, the Kunsthalle and the Wiener Konzerthaus.

A total of up to five tokens can be held by one person at the same time. It is not possible to transfer the app or a token to another device or user of the app.

How to register?

To register for the pre-phase send an email to kultur-token@post.wien.gv.at. You will then receive a link to the respective culture token app to install it on your smartphone. With the installation of the app, consent is given that the commissioned research institutions – including the Research Institute for Cryptoeconomics at the Vienna University of Economics and Business Administration – receive data for an associated academic research study. However, all accounts will be deleted at the end of the pilot project.

Furthermore, depending on the total number of generated culture tokens, additional trees will be planted in Vienna. We believe this is a great digital initiative that demonstrates that new (digital) technologies make climate-friendly solutions possible – #blockchainrules.


1 https://www.mercer.at/newsroom/quality-of-living-2019.html#

2 Check out: What is blockchain and how to find a consensus on the blockchain



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