Ein sommerliches Gespräch über Marketingstrategien und deren rechtliches Korsett

2018 | academic and other publication

When 4 Schönherr lawyers take a walk with a social media marketing expert: Guido Kucsko, Dominik Hofmarcher, Veronika Wolfbauer and Judith Butzerin talked to Thomas Meyer about new trends and legal issues in social media marketing: Find a protocol of the discussion about social media community management, social media strategies, newsfeed algorithms, fake accounts, influencer marketing, user generated content, social media retargeting, customer tracking, newsletter, content marketing, shitstorms, etc with legal comments here (in German).

Read the full article here.


Co-Author: Judith Butzerin