Every IPR starts with a secret

17 May 2017 | schoenherr publications

The impact on the new European Trade Secrets Directive on trademark strategy.

Trademarks and trade secrets: a paradox?

There is no doubt: once a trademark is finally yregistered, it should not be kept secret. On the contrary, this new Intellectual Property Right (IPR) should be promoted actively in order to become a widely known brand.

So, why keep the trademark a secret? Download the publication for free and get the answer.

Download the pdf here.