17 May 2017
Schoenherr publication
bulgaria
croatia
czech republic
hungary
moldova
poland
romania
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serbia
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belgium / EU
austria
Every IPR starts with a secret
The impact on the new European Trade Secrets Directive on trademark strategy.
Trademarks and trade secrets: a paradox?
There is no doubt: once a trademark is finally yregistered, it should not be kept secret. On the contrary, this new Intellectual Property Right (IPR) should be promoted actively in order to become a widely known brand.
So, why keep the trademark a secret? Download the publication for free and get the answer.
Download the pdf here.
