you are being redirected to the website of our parent company, Schönherr Rechtsanwälte GmbH

17 May 2017
Schoenherr publication
bulgaria croatia czech republic hungary moldova poland romania slovakia serbia slovenia turkey montenegro belgium / EU austria

Every IPR starts with a secret

The impact on the new European Trade Secrets Directive on trademark strategy.

Trademarks and trade secrets: a paradox?

There is no doubt: once a trademark is finally yregistered, it should not be kept secret. On the contrary, this new Intellectual Property Right (IPR) should be promoted actively in order to become a widely known brand.

So, why keep the trademark a secret? Download the publication for free and get the answer.

Download the pdf here.

authors: Christian Schumacher, Guido Kucsko, Dominik Hofmarcher, Gudrun Irsa-Klingspiegl, Michael Woller, Paweł Halwa, Sorin Eduard Pavel, Urša Picelj, Ventsislav Tomov, Jelena Obradović