The impact on the new European Trade Secrets Directive on trademark strategy.
Trademarks and trade secrets: a paradox?
There is no doubt: once a trademark is finally yregistered, it should not be kept secret. On the contrary, this new Intellectual Property Right (IPR) should be promoted actively in order to become a widely known brand.
So, why keep the trademark a secret? Download the publication for free and get the answer.
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