The hype around the NFT industry has not ended but has spread into almost all imaginable and unimaginable business fields.
Starting with the classical art sector, the Belvedere is the first Austrian federal museum to have divided one of its most important works, Klimt's "The Kiss", into 10,000 individual NFTs and is now selling these unique digital items as Valentine's Day gifts.
The sports industry also wants a piece of the lucrative NFT market
An exciting NFT project was launched for the current Olympic Games. Fans can now purchase their favourite athletes from the German Olympic team as NFT collectibles. The Austrian national team is also now issuing its players, such as David Alaba and others, as NFTs.
Completely new NFT use cases are also developing in the sports sector. For example, a tennis player auctioned off a lifetime advertising space on her forearm as an NFT on opensea for the first time. The NFT buyer receives a 15x8 cm tattoo advertising space between her elbow and shoulder, which is highly visible, especially when the young player serves.
Digital toilet paper is definitely on the shortlist of most outrageous NFTs. US toilet paper manufacturer Charmin is now issuing the first digital NFT toilet rolls. The digital toilet paper is individually designed with colourful flowers and grasses. As an NFT, it is merely an image, but it costs a very real USD 4,100. Charmin reportedly keeps only 0.01 % of the revenue for itself. The rest goes to a humanitarian organisation.
It will be curious to see which creative business cases will be established in the NFT sector in the future. But one thing is certain: there are plenty of ways for companies to participate in the NFT hype.