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sports & entertainment

Schoenherr's experts provide straight-to-the-point legal advice in all matters arising in the sports and entertainment industry.

In the dynamic world of sports and entertainment, Schoenherr provides legal support to national and international industry players, including professional sports clubs, athletes, sponsors, associations, federations, leagues, investors, media, content creators, start-ups and other stakeholders. With deep industry knowledge and experience as well as sports law background, our team offers comprehensive legal solutions tailored to meet the demands of this fast-evolving sector.

With the team's first-hand industry experience and deep understanding of commercial specifics, combined with Schoenherr's expertise in all relevant legal areas and its wide network across Central and Eastern Europe, the firm provides top-notch legal assistance at an international level. This enables clients in the sports and entertainment industry to navigate challenges, seize opportunities and achieve their goals.

our services

  • protecting personal brands, designs, image and copyrights
  • sports dispute resolution & arbitration
  • sports-related commercial contracts
  • sponsoring agreements
  • sports regulations & sports law (association and league regulations, antitrust aspects, licensing)
  • player/athlete agreements
  • transfer agreements
  • procurement & permits
  • sports- and entertainment-driven infrastructure and real estate deals
  • investments and M&A transactions for clubs, players and related companies
  • start-up assistance
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legal updates

newsletter

Lootboxen und weitere Entwicklungen im Glücksspiel & Entertainment

Kürzlich hat eine OGH-Entscheidung für erhebliches Aufsehen im Glücksspielbereich gesorgt: Es ging um die Frage, ob "Lootboxen", die im Rahmen einer Fußballsimulation erworben werden können, als Glücksspiel im rechtlichen Sinn zu qualifizieren sind. Spannend ist nun insbesondere, ob sich diese Einstufung auf ähnliche Spielmechaniken in anderen digitalen Angeboten übertragen lässt. Doch das ist nicht die einzige Entwicklung im Bereich Glücksspiel & Entertainment.

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newsletter

14 January 2026

austria

P.Petschinka

Gemeinnützigkeit von eSport: Folgt Österreich dem Beispiel Deutschlands?

Die Frage der Gemeinnützigkeit von eSport beschäftigt Politik und Praxis seit Jahren. Mit der jüngsten Entscheidung des deutschen Gesetzgebers, die Förderung von eSport ausdrücklich als gemeinnützig anzuerkennen,[1] hat das Thema auch in Österreich wieder an Aktualität gewonnen. Die entsprechende Änderung der deutschen Abgabenordnung (AO) könnte Signalwirkung entfalten und Anstoß für eine gesetzliche Klarstellung in Österreich geben.

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blog

03 June 2025

austria

P.Petschinka

Legal game plan: What the Austrian government programme 2025–2029 means for sports law

The 2025–2029 government programme of the three-party coalition includes several proposals relevant to sports law. In this blog article, we highlight key points from the sports sector and offer legal commentary from a practical perspective.

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newsletter

22 April 2025

austria

P.Petschinka

Application of EU consumer protection law to sports agency contracts with minors

The Court of Justice of the European Union (CJEU) recently delivered a significant judgment in Case C-365/23 - Arce[1], addressing the application of EU consumer protection law to contracts involving minors in the sports sector.

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press release

18 November 2024

austria

D.Hofmarcher

Austria: Schoenherr strengthens sports & entertainment know-how with addition of sports industry expert

Sports law expert Bernhard Schmidt joined Schoenherr's IP & Technology team as attorney at law at the beginning of September, strengthening the firm's expertise in the increasingly important field of sports and entertainment law.

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media coverage

15 October 2024

austria

M.Zöhrer

What the Diarra judgement means for sport

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publication

Zwischen Sportsgeist und Marktmacht: Wie der EuGH in SuperLeague und Co den europäischen Sportmarkt aufmischt

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team

Dominik
Hofmarcher

Partner

austria vienna

Daniel
Komarek

Attorney at Law

austria vienna

Patrick
Petschinka

Attorney at Law

austria vienna

Maha
Zöhrer

Attorney at Law

austria vienna