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ip & unfair competition

Schoenherr's intellectual property and unfair competition experts provide full ip coverage throughout the CEE region.

"An outstanding firm offering all-inclusive IP advice."
Chambers Europe



A holistic and business-oriented approach to brands, designs, inventions, creations, know-how and the related areas of advertising, media, sports and entertainment is key to finding efficient and sustainable solutions for clients. This is the approach of the intellectual property (ip) team of Schoenherr, a highly specialised and internationally regarded group of lawyers – all of them truly dedicated to ip and all of them recognised experts within the ip community.

The group offers full ip coverage via the Schoenherr international offices throughout the CEE region. Closely linked with specialists of other Schoenherr teams (such as regulatory, competition, life sciences, civil law and new technologies) the ip team offers clients quick, tailor-made solutions for their demands in the increasingly complex environment of protecting, marketing, defending and managing intellectual property.

protecting your ideas

Based on the experience of more than six decades of protecting ip rights around the globe, the Schoenherr ip team supports and guides clients all the way from the protection of the first idea (be it a new brand, a technical solution, a software, a design, a creative performance or a business method) to a set of registered and unregistered ip rights ensuring the best protection for the clients' business. This may include a tailor-made protection strategy, secrecy measures, clearance searches for conflicting rights and national, EU-wide or international registrations of trademarks and designs.

marketing your product

The Schoenherr ip team is committed to understanding the client's business, products and marketing strategies. With this understanding, they advise clients in all legal aspects of communication and marketing (in particular labelling, product appearance, marketing campaigns and competition strategies). They also provide support in relation to:

enforcing your rights

When infringements come up or the validity of ip rights is challenged, the Schoenherr ip team enforces its clients' rights efficiently out of court and if necessary in administrative, civil and criminal proceedings in court, including European instances and – via a comprehensive network of specialised law firms – also in jurisdictions outside Schoenherr's coverage. Moreover, the ip team regularly conducts domain name proceedings nationally or via UDRP.

managing your assets

Simply registering ip rights is not enough. A powerful ip portfolio needs diligent care (updating the lists of services and goods and the territorial scope of protection as a company develops its business, internal ip manuals and courses to safely use IPRs avoiding, e.g. dilution of the brand, and providing ip due diligence, licensing in/out, 24/7 online access to our updated database of the client's IPRs, etc.). The ip team is happy to take care of your ip portfolio and to provide "IP Lifecycle Management".


our services

  • advertising
  • anti-piracy
  • art
  • border detention
  • brand development
  • copyright
  • designs
  • domain names
  • ip litigation
  • ip transactional work
  • know-how protection
  • licensing
  • new media
  • patents
  • prosecution (trademarks and designs)
  • research and development agreements
  • software
  • trademarks
  • trade secrets
  • unfair commercial practices


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Tips & tricks to ensure legal validity of a design registration

What do the terms "novelty" and "individual character" mean and why are they so important?

As mentioned in our blog post of 23 April 2024 (link), several criteria must be met to ensure the legal validity of a design registration.


What do you need for a design application in Austria?

Designating designs

As we already noted in our blog article of 19 March 2024 (link), intellectual property covers more than "just" trademarks. A design is particularly recommendable if the external appearance of a product or part of it is to be protected.


15 April 2024



Moldova: New Trademarks Act in force as of 2027

The Moldovan Parliament adopted the new Law on Trademarks No. 25 of 15 February 2024 (the "New Trademarks Act"). The law was published in the Moldovan Official Gazette on 2 April 2024 and will enter into force on 2 April 2027. It is envisaged that the New Trademarks Act will eliminate the discrepancies with the EU aquis in this respect. Accordingly, the law transposes Directive 2004/48/EC of the European Parliament and of the Council of 29 April 2004 on the enforcement of intellectual property rights, Directive (EU) 2015/2436 of the European Parliament and of the Council of 16 December 2015 to approximate the laws of the Member States relating to trademarks, and, partially, Regulation (EU) 2017/1001 of the European Parliament and of the Council of 14 June 2017 on the European Union trademark.


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"An IP boutique within a full-service regional firm, the team at Schoenherr has the perfect blend of youth and experience and its specialist side is among the largest in the region."



trademark & design management

Schoenherr has more than 60 years of experience in the administration and enforcement of trademarks and designs, supporting clients in trademark administration and management, design litigation and more.

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authored books

An essential part of our work - besides legal advice of course - is also writing academic works. We consider fundamental topics such as trademark law, and regularly update our publications when relevant innovations arise. In addition, we also analyse newly emerging trademark-related topics which often come about in times of digitalisation.


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our ip team

Meet the team of international ip experts, specified in intellectual property and unfair competition matters.

meet the ip team