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consumer products & retail

At Schoenherr we advise leading consumer goods companies on their market entry as well as on expanding in markets through acquisitions as well as supply, distribution and franchising arrangements. In addition, we assist our clients in complying with regulatory requirements, competitive as well as compliance pressures. We have deep knowledge of relevant product labelling, food, and product safety and brand protection laws, and we help our clients to comply with the legal challenges owing to changing consumer behaviour triggered by the ongoing digitalisation of the industry.

We are proud of our expertise in procuring protection for brands and products through ip rights and enforcing these. We check advertising and promotion activity in respect of unfair competition rules and litigate in this respect when needed.

legal areas


  • advertising
  • buying alliances
  • brand protection
  • consumer finance, such as outsourcing, store-cards, credit cards and loyalty cards
  • dealing with consumer claims
  • e-commerce and distance selling
  • market entry
  • product safety, product liability and product recalls
  • supply, distribution and franchising agreements
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Hungarian webshops to offer delivery by Hungarian Post

From 28 March 2024, businesses operating in Hungary will be required to offer services by the state-owned enterprise Hungarian Post ("Magyar Posta") as a delivery option for consumers using their online stores. The text of the new provision is concise and has raised several questions.


20 March 2024



New waste management legislation. Waste reporting obligations in Bulgaria. What are the key considerations for businesses?

Bulgarian and EU legislators have been focusing on waste reduction and reporting recently. We are using the latest acts of the European Parliament to

  1. raise awareness among food, fashion and textile businesses about the expected legal developments;
  2. remind businesses that annual waste reports for 2023 should be submitted by 31 March; and
  3. summarise the latest Bulgarian secondary legal act, focusing on waste from ships.

Consumer Credit Directive II: consumer credit legislation for the digital age

A 2020 review of the Consumer Credit Directive (2008/48/EC) ("CCD I") by the European Commission (EC) found that CCD I has been only partially effective in ensuring a high level of consumer protection.




info corner

UTP info corner

Our UTP info corner summaries the main UTP acts and other acts aiming to curb the exercise of SMP, decisions, supplementing materials, as well as our insights and thoughts on this topic. 

unfair trade practices info corner



our experience


industry highlights

We're happy to share some information on a few matters we have advised on in the consumer products & retail industry.

find out more