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consumer products & retail

At Schoenherr we advise leading consumer goods companies on their market entry as well as on expanding in markets through acquisitions as well as supply, distribution and franchising arrangements. In addition, we assist our clients in complying with regulatory requirements, competitive as well as compliance pressures. We have deep knowledge of relevant product labelling, food, and product safety and brand protection laws, and we help our clients to comply with the legal challenges owing to changing consumer behaviour triggered by the ongoing digitalisation of the industry.

We are proud of our expertise in procuring protection for brands and products through ip rights and enforcing these. We check advertising and promotion activity in respect of unfair competition rules and litigate in this respect when needed.

legal areas


  • advertising
  • buying alliances
  • brand protection
  • consumer finance, such as outsourcing, store-cards, credit cards and loyalty cards
  • dealing with consumer claims
  • e-commerce and distance selling
  • market entry
  • product safety, product liability and product recalls
  • supply, distribution and franchising agreements
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Bulgaria: Amendments to waste management legislation lead to new labelling requirements for prepacked goods

media coverage

15 February 2021



Drones: from toys to delivery vehicles

The EU appears to be following the steps already taken in the United States, where several companies have already been authorised to use drones for commercial purposes.


30 July 2020



Hungary: New Consumer-friendly Guarantee Rules from 2021




info corner

UTP info corner

Our UTP info corner summaries the main UTP acts and other acts aiming to curb the exercise of SMP, decisions, supplementing materials, as well as our insights and thoughts on this topic. 

unfair trade practices info corner



our experience


industry highlights

We're happy to share some information on a few matters we have advised on in the consumer products & retail industry.

find out more