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Of trademarks, designs and other IP rights

When developing or refining a product, including its branding, a lot of time and money are invested in creating something unique that customers will need and love. To protect this financial and creative investment, legislators have decided to grant certain monopoly rights or intellectual property (IP) rights. So, how do you determine the appropriate type of protection for your product? In our blog (link) we have mainly discussed trademark protection. But trademark law is broader than you might expect. Besides the "name" of a product, other features such as the shape, the colouring or a sound can be protected as long as they are recognised as an indication of origin and no absolute ground for refusal, like the technical functionality of the feature, applies. Still, trademark law "merely" protects indications of origin. Fortunately, there are also other IP rights that should be considered as part of a protection strategy.

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The perks of International Registration

If you want to protect your trademark, there are a few things to consider:

  • How exactly will the trademark be used?
  • For which goods and/or services?
  • And – today's topic – where?
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MiFID II: Are you a systematic internaliser?

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Proper trademark use and trademark marking

Registering and monitoring your trademark are important tools to protect your trademark. It is also important to make sure to properly use the trademark and to indicate to the public that a word, logo or other sign functions as your trademark by marking it accordingly.

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Trademark searches: an essential step on the way to a new trademark

When developing a new brand, it is important to determine well before using the trademark and filing a trademark application whether there are any earlier conflicting trademark rights that could block use or registration. Trademark searches help to identify possibly conflicting earlier trademark rights and to better assess the risk associated with using and registering the brand.

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15 November 2023

austria

A.Salajan

A golden opportunity for legal tech

What a ride it's been for legal tech and digitalisation in 2023! Generative AI took the world by storm. Everyone was surprised by the launch of ChatGPT and by the new capabilities of (generative) large language models. From doomsday scenarios and fear of mass layoffs to valid concerns around how this technology will impact our society, how it needs to be contained and regulated and everything in between, the star of the show was AI.

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Priority principle in trademark law and intermediate rights

The priority principle in trademark law states that in the event of a conflict between two trademarks, the older right always prevails. As a rule, therefore, a trademark owner cannot defend themselves by claiming to be the owner of a later trademark.

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31 October 2023

hungary

A.Bognár N.Suller

Why is a whistleblowing system useful for companies?

According to global statistics, about half of all cases of corporate abuse are reported, and half of these reports come from employees within the company. The survey also reveals that corporate abuse can harm the company's reputation and cost it up to 5 % of its annual turnover, meaning that companies have a strong financial interest in promptly exposing potential abuses. In this article, Alexandra Bognár and Noémi Suller discuss various forms of misconduct within companies, highlighting the importance of a well-functioning whistleblowing system. This system allows people to report misconduct, even anonymously.

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Recordals in the register – Keep records updated

Have you recently acquired another company or some assets like a trademark or even an entire trademark portfolio? Has your company merged with another company? Or has it changed its name or address? Then don't forget to enter the change in the corresponding Trademark Register.

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Problems with EUTMs? Conversion might be a solution!

Unlike national applications, which are protected only in a single country, the EU trademark offers protection in all member states of the European Union. Even if an obstacle to protection exists in only one member state of the EU or if owners of prior rights in a single country feel disturbed by the application, protection for the entire EU trademark is at risk due to the unitary effect. Thus, applicants for trademarks in the European Union often face a problem when the Office refuses to grant protection to a trademark based on absolute or relative grounds or when third parties file an opposition or cancellation request against the trademark.

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27 September 2023

serbia

M.Vlajković

The EU Digital Services Act: 19 designated online platforms have completed their last-minute compliance preparations, Serbia is just looking over its shoulder

While most provisions of the EU Digital Services Act ("DSA") will not begin to apply until February 2024, the EU Commission has nevertheless designated 19 "very large online platforms" and "very large search engines" – so-called gatekeepers – for which the strictest rules under the DSA took effect on 25 August this year.

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12 September 2023

austria

M.Gall M.Woller

How to: Notarisation and legalisation of IP documents

While the legalisation requirements in connection with the assignment of trademark registrations were abolished in Austria a few years ago, everybody dealing with registered IP rights around the world knows that there are notarisation and legalisation requirements for documents like powers of attorney, affidavits or deeds of assignment.

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Why is it important to document the use of my trademark?

Are you the proud owner of a trademark registration? – Please keep in mind that registration alone might not always suffice to ensure protection. In most jurisdictions, after a certain period of time you must prove that you are using your trademark for the protected goods/services – either actively or at least in case of a third-party contention. Otherwise, you risk the partial or total deletion of your trademark registration from the trademark register.

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You know it when you see it – Shapes as trademarks

Shapes can function as a clue to identify the source and differentiate between products of different companies. While browsing a store shelf, consumers often identify a product by its shape before even noticing its label. Shape marks offer a beneficial avenue to safeguard product designs, packaging, and containers in both Austria and the entire European Union.

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28 July 2023

austria

G.Leissler

A relief for companies: the new "EU US Data Privacy Framework" is in force!

The CJEU's annulment of the "Privacy Shield" created significant legal uncertainty around the use of US clouds and personal data transfers to the US. Fortunately, summer 2023 brings good news: this legal uncertainty has gone. On 10 July 2023, the European Commission has adopted an adequacy decision on the "EU US Data Privacy Framework" (DPF).

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Pattern Marks – Relatively New Kids on the Block

Pattern trademark applications have only recently become feasible in Austria and at the EU level within the past few years and this particular form of trademark protects recurring elements of a pattern, irrespective of specific boundaries.

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Much harder than it looks! Drafting lists of goods and services

Trademark registrations protect trademarks for certain products. These are to be itemised in the "list of goods and services" or the "specification". As the specification defines the scope of protection for the trademark, it is – alongside the sign for which protection is sought – the most important part of the application.

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blog

30 May 2023

austria

M.Woller

Trademark application in the fast lane: Austria's fast-track application

In our last blog, Michelle Duchon and Christian Schumacher reported on mandatory information for a national Austrian trademark application.

But how quickly can you get a trademark registered? With the fast-track application, it is possible to register a trademark within 10 working days.

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Just fill out a form? – Be diligent when filling out the trademark application

To file a national trademark application with the Austrian IP Office, mandatory information must be entered in an online form. While this sounds simple, several aspects should be considered to avoid problems.

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28 April 2023

austria

F.Terharen

Data protection stopping machine overlords?

The Italian Data Protection Authority "Garante per la Protezione dei Dati Personali" recently banned the use of ChatGPT in Italy due to allegations of unlawful collection of personal data and the lack of an age verification system for children

ChatGPT is a well-known artificial intelligence chatbot developed by OpenAI. It is a simulated chatbot that was primarily created to fulfil customer service tasks. However, people tend to use it to perform many other tasks, such as writing essays, programming or predicting business developments. ChatGPT uses not only data from sources such as websites, articles or textbooks to improve its interaction with its users and to fulfil the set tasks, but also collects and processes data from the users and from the information they provide.

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Do I have to register my brand or can I use it without registration?

You are well advised to, but in principle there is no legal requirement to register your trademark in the European Union. There are several good reasons to file a trademark application.

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30 March 2023

austria

A.Pabst

GPT-4 shows the ever-increasing importance of legal considerations pertaining to AI

Generative AI has made quantum leaps in the last year. Aside from multiple text2 image models there are large language models producing largely accurate and convincing texts in reply to prompts provided by a user. In November last year OpenAI made available the functionality of their vast 175 billion parameter model GPT-3.5, which was fine-tuned to interpret prompts formulated as questions. ChatGPT is a turning point in the public perception of AI, as it provided compelling texts with comparatively high factual accuracy.

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30 March 2023

serbia

M.Vlajković

North Macedonia: The Data Protection Act and enforcement challenges

After the adoption of the General Data Protection Regulation of the European Union (EU) 2016/679 ("GDPR"), as an obligation based on the Stabilisation and Association Agreement between EU and North Macedonia, a new data protection regime was adopted. Since 2020, the matter of personal data protection in the Republic of North Macedonia is regulated by the new Act on Personal Data Protection (Official Gazette of the Republic of North Macedonia, nos. 42/20, 294/21) ("LPDP"), effective as of 24 February 2020.

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blog

30 March 2023

serbia

M.Vlajković

Serbia incentivises start-up-ecosystem

To attract investors in the area of innovation technologies, Serbia has adopted a set of subsidies relating to employees' salaries and corporate income taxes. In recent years, the country has set its sights on being one of the largest European hubs for EU and overseas IT companies using talented IT workforce only as an outsourcing service supplier while retaining actual project development in the countries of capital origin. This is seen as an opportunity to motivate foreign IT companies doing business in Serbia not only to shift their operations to Serbia on a larger scale, but to tie IP rights on their tech products to their affiliated Serbian companies.

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blog

28 February 2023

romania

M.Neagu

The Omnibus Directive: key objectives and national implementation

The Omnibus Directive (Directive (EU) 2019/2161), also referred to as the "Enforcement and Modernisation Directive", is aimed at strengthening consumer protection and enhancing enforcement measures as the world gears up for the digital age. Recognising the increased use of online platforms and marketplaces, it encourages Member States to adopt specific measures to maintain a high level of consumer protection, including in these channels.

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30 January 2023

romania

M.Neagu

Key legal topics in data centre development and investments

The recent years' sprint towards digitalisation was one of the decisive factors in accelerating the transformation of telecommunications infrastructure. The global markets expect an increase in investments in telecom infrastructure and Romania is no exception.

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23 December 2022

romania

M.Neagu

New crowdfunding regulations in Romania

Despite a turbulent year for Central and Eastern Europe and the region's proximity to the Ukraine warzone, last year CEE was one of the most efficient creators of value in Europe...

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blog

Trademarks: The classification of "virtual goods" in trademark applications

Trademark professionals have noted growing interest in protecting trademarks for "virtual goods". This leaves trademark specialists as well as IP offices grappling with how to correctly classify these goods.

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21 March 2022

austria

M.Woller

EU: Advertorials may increasingly become the target of unfair competition claims

In a preliminary ruling following a request by the German Federal Court of Justice (case C-371/20), the Court of Justice of the European Union (CJEU) interpreted Point 11 of Annex I to the Unfair Commercial Practices Directive (Directive 2005/29/EC; UCP-Directive).

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blog

10 February 2022

austria

F.Terharen

Landmark decision in Austria: use of Google Analytics found to breach GDPR

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10 December 2021

romania

D.Iàcona

The profile of Italian investors in Romania's second wave of renewable energy investment has changed

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26 August 2021

austria

R.Vesenmayer

Trademarks: How conceptual differences can save your trademark applications

You want to apply for a trademark that is visually or phonetically similar to another trademark, perhaps it even is contained as a whole. Is this possible without infringing on someone else's trademark rights?

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15 July 2021

austria

F.Terharen

Here we go again – the odyssey of international data transfer challenges continues

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blog

13 July 2021

G.Irsa-Klingspiegl

Trademarks: The aftermath of BREXIT – Are your trademarks and designs protected in the UK?

The transitional period for the withdrawal of the United Kingdom ("UK") from the EU ("BREXIT") ended on 31 December 2020. All European Union trademarks and Community designs registered at that time were automatically cloned as national IP rights in the UK.

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blog

14 June 2021

austria

F.Terharen

Austria's winding road to a lawful Digital Green Certificate

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17 May 2021

poland

D.Rutecka

Regulating the unknown – new restrictions on AI in April 2021

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blog

12 May 2021

A.Pabst D.Tyrybon

What is a crypto-wallet?

If you were to ask how funds are transferred in blockchains, the reply would be through wallets. But how do these wallets work and what does the term technically mean? 

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blog

12 May 2021

G.Kucsko

NFT Self-Experiment: The artwork

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09 April 2021

austria

F.Terharen

Mailchimp banned in the EU – or is it?

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05 March 2021

romania

S.Lazăr N.Oprea

Remuneration Policy – Implementation guidelines launched in Romania

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blog

03 March 2021

serbia

M.Mihaljčić

The Digital Assets Act – New Tech Regulation in Serbia

The Serbian Parliament enacted the new Digital Assets Act ("DAA"), which will come into force on 29 June 2021.

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blog

01 March 2021

poland

D.Rutecka

Poland: New facial recognition guidelines

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25 November 2020

austria

T.Kulnigg

OGH - Aufgriffsrechte in der Insolvenz sind zulässig

Hintergrund: In der Praxis vereinbaren Gesellschafter einer Gesellschaft mit beschränkter Haftung (GmbH) im Gesellschaftsvertrag häufig sog. Aufgriffsrechte, das sind im Wesentlichen wechselseitige Erwerbsrechte, die bei Eintritt von definierten Ereignissen (sog. "Aufgriffsfälle") zum Erwerb des Geschäftsanteils des vom relevanten Ereignis betroffenen Gesellschafters berechtigen. Ein Aufgriffsfall ist zB der Tod eines Gesellschafters, der eine natürliche Person ist.

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31 August 2020

austria

D.Hofmarcher

Disclosure obligations and liability of UUC platforms in focus

It was in the very first Technology newsletter in fall 2019 that I reported about referrals to the CJEU concerning disclosure obligations and liability of user uploaded content (UUC) platform providers in relation to illegal (copyright infringing) uploads.

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blog

30 June 2020

austria

M.Woller

WIPO PROOF: Launch of new online service to create trusted tamper-proof evidence through timestamps

Companies spend a lot of time and money creating, innovating and protecting their intellectual property. When the protection fails due to unavailable or insufficient evidence, the frustration is understandably high. 

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blog

Czech Republic: Crowdfunding can help businesses overcome COVID-19

The COVID-19 pandemic has affected almost all businesses worldwide and could end in collapse for many of them. One way businesses (especially SMEs) can get through this period and stand on their own two feet again is crowdfunding.

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blog

28 April 2020

austria

S.Khalil

Non-material damages for illegal GPS tracking

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28 April 2020

austria

S.Khalil

One step towards virtual dispute resolution: hearings via videoconference

Court hearings via videoconference were unimaginable in Austrian courts pre-COVID-19. Witnesses could testify via videoconference in Austrian court proceedings only under certain circumstances, but they still had to attend court – just not the court in which the proceedings were pending.

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blog

10 April 2020

austria vienna

T.Kulnigg

Das COVID-19-GesG – aktuelles zu Virtuellen Versammlungen im Gesellschaftsrecht und zu elektronischen Notariatsakten

Update 10/04/2020

Der Nationalrat hat unter anderem im Zuge der COVID-19-Gesetzgebung mehrere gesellschaftsrechtliche Maßnahmen im Rahmen eines sog. gesellschaftsrechtlichen COVID-19-Gesetzes (COVID-19-GesG) beschlossen.

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blog

31 March 2020

austria vienna czech republic

T.Kulnigg V.Čížek

We help Start-Ups!

In an attempt to help start-ups during the current corona situation obtaining the much needed financial liquidity support from their shareholders or other investors, we put together a short and simple forward equity agreement, the "Simple Equity Investment Contract (SEIC)"

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blog

30 March 2020

austria vienna

S.Khalil

Court hearing via social network – has Europe missed its chance?

Digitalisation is on everyone's lips. Parts of the judiciary – at least in some European countries – are hesitant. Austria introduced an electronic legal communication system for most Austrian courts decades ago. 

 

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31 January 2020

austria

S.Khalil

Telemedicine on the rise in Austria?

Seven out of the 328 pages of the new green/conservative government's programme are dedicated to the health sector. One bullet point on this programme for the next five years is to implement telemedicine treatment in the best possible way. The government further explains that it aims to promote digitalisation in diagnosis, treatment and medical research and thus strengthen Austria as a health hub.

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blog

31 January 2020

austria

T.Kulnigg

New hope for the Austrian start-up scene

The new government promises great things for start-ups and for blockchain users. We have looked into the government's agenda  - here is a brief overview:

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blog

02 December 2019

austria vienna

U.Rath

European Commission's Expert Group publishes report on Regulatory Obstacles to Financial Innovation

Just in time for Christmas, the European Commission's Expert Group published its eagerly awaited final report on regulatory obstacles to financial innovation on 13 December 2019 (the "Report").

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blog

02 December 2019

austria vienna

C.Haid

Update on Artificial Intelligence and Competition Law

On 6 November 2019, the German Cartel Office and the French Competition Authority published a joint report on the competition risks resulting from the use of algorithms (the "Report"). The Report tackles four main issues:

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blog

04 November 2019

austria vienna

T.Kulnigg

Facebook's Libra: The new generation of cryptocurrencies?

"When I think about all the different ways that people interact privately, I think payments is one of the areas where we have an opportunity to make it a lot easier," Zuckerberg said on 30 April 2019 at Facebook's F8 annual software developer conference in San Jose, California.

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blog

04 November 2019

poland

D.Rutecka

Increased activity of the Polish Data Protection Authority

As of November 2019, the Polish Data Protection Authority (Urząd Ochrony Danych Osobowych; "UODO") has fined three Polish companies and one local government institution for non-compliance with the GDPR.

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blog

04 November 2019

austria vienna austria linz

T.Kulnigg

Digital foundation of an Austrian limited liability company

The Electronic Notarial Form Foundation Act (Elektronische Notariatsform-Gründungsgesetz) ("ENG") came into force on 1 January 2019 and enables going forward the digital foundation of an Austrian limited liability company ("GmbH") by way of an electronic notarial deed. The Austrian notaries were entrusted with the implementation of the digital foundation procedure. Since autumn 2019, the first notaries in Austria have been offering the digital foundation process of a GmbH. Schoenherr attorneys at law, was the first person in Austria to accompany a digital foundation process.

Before we describe the digital foundation in practice, we briefly describe the notarial process of founding a GmbH in general: (i) execution of the deed of incorporation / articles of association as Austrian notarial deed (Notariatsakt), which essentially requires that the notary reads out the agreement and the parties sign the agreement in front of the notary, (ii) appointment of the first managing director(s) by way of a shareholders' resolution (by way of a notarial protocol, circular resolution with certified signatures or – as this is done in practice – as part of the notarial deed described under (i)), (iii) execution of the specimen signatures of the managing director(s) with their signatures being certified by a notary public (this could also be done by a foreign notary or an Austrian embassy/consulate) and (iv) execution of the commercial register filing again with signatures being certified by a notary public or Austrian embassy/consulate.

The ENG now attempts to fully digitalize such process. The process in practice can be described as follows:

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blog

17 September 2019

austria linz austria vienna

T.Kulnigg M.Pressler

FinTech 2019 in Austria

Financial technologies, or FinTechs, are rapidly changing the finance/banking sectors, and sometimes even shift whole markets online, and make it possible to deal, invest or lend money without ever needing to deal with a traditional bank.

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blog

06 September 2019

serbia

M.Vlajković

Serbia catches up with the GDPR

1. New Data Protection Law adopted and applicable

After a public hearing that lasted more than a year, the National Assembly of the Republic of Serbia adopted the new Data Protection Law (the "Law") on 9 November 2018. The Law is applicable as of 21 August 2019. The provisions of the Law itself have been modelled on, and largely comply with the provisions of the GDPR, as part of the wider process of harmonising the national law of Serbia with EU law, which was one of the main reasons for the adoption of the new Law. Besides many novelties, the new Law elaborates on certain procedures, rights, obligations and competences.

Some of the most important novelties follow.

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blog

02 August 2019

austria vienna austria linz

M.Pressler

EU-Finanz-Anpassungsgesetz 2019 │ New Challenges ahead for the virtual currency business

On 11 July 2019 the Austrian parliament adopted the EU-Finanz-Anpassungsgesetz 2019 ("EU-FinAnpG 2019") which implements the 5th EU Anti-Money Laundering Directive ("5th AML Directive") into Austrian law and introduces a number of amendments to Austrian laws relevant to the financial market.

In order to implement the 5th AML Directive, amendments to the Austrian Financial Markets–Money Laundering Act ("FM-GwG"), the Beneficial Owner Register Act (WiEReG) and the Act on Gaming (Glückspielgesetz), are necessary. These amendments include changes which will have a significant impact on business with virtual currencies.

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blog

08 July 2019

austria vienna austria linz czech republic

S.Bednář

Schrems II.: the doom of Privacy Shield and Standard Contractual Clauses?

Read the Czech version below.

There are two fundamental legal mechanisms stipulated in the EU law for the transfer of personal data outside European Economic Area (EEA): Standard Contractual Clauses (SCCs) and Privacy Shield. Both of them are widely used in practice because they allow corporations within the EEA to legitimise the transfer of personal data beyond the borders of EEA. However, each of them behaves differently. SCCs are essentially contracts between (at least) two parties and a Privacy Shield on the other hand is an agreement between the United States Department of Commerce and the European Union, which regulates the transatlantic data transfers.

The Court of Justice of the European Union (CJEU) is prepared to hear a case challenging the validity of both of the above-mentioned transfer instruments. The case stems from a dispute between Max Schrems and Facebook dating back to 2013. Max Schrems is an Austrian lawyer and determined advocate for data protection. His focuses on the flow of (EU) personal data from US corporations to U.S. intelligence agencies. In 2017, Schrems set up a non-profit organisation NYOB1 with the aim to help citizens defend themselves against allegedly “omnipresent” technological corporations.

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blog

22 May 2019

austria linz austria vienna

N.Zafoschnig

Cybersecurity NIS Directive in Austria

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blog

03 May 2019

austria vienna austria linz

C.Cudlik

A glimpse into the future of AI regulation

Challenges and opportunities for organisations developing, deploying and using AI

On 8 April 2019, the High-Level Expert Group on Artificial Intelligence – a supportive body to the European Commission – launched their "Ethics Guidelines for Trustworthy AI". Based on four questions, the following text deals with the context and content of this guideline, deducing the possible next steps for AI practitioners towards the achievement of Trustworthy AI.

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blog

03 April 2019

austria vienna austria linz

C.Holzer

Austrian public enterprises join forces to accelerate 5G expansion

On 26 March 2019, the Austrian mobile operator T-Mobile commissioned the first 25 5G mobile stations in 17 selected Austrian municipalities, predominantly in rural areas. According to the Chancellor of Austria, the start of 5G marks a milestone in the country's economic competitiveness and technological progress.

However, further steps need to be taken to achieve almost nationwide availability of 5G by the end of 2023 as laid down in the Federal Government's 5G strategy paper.

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blog

26 March 2019

austria vienna austria linz

J.Böszörményi G.Leissler

Austrian DPA case law since 25 May 2018 (excerpt)

Introductory remarks:
  • So far, the Austrian Data Protection Authority ("DPA") did not impose significant fines under the GDPR
  • The majority of its decisions had been remediation orders
  • This excerpt of the DPA's decisions under the GDPR forms a summary per March 2019 of its in our view most relevant decisions
  • Despite some of those decisions had been contested and appellate proceedings are still pending this excerpt shall give an impression of the DPA's views and considerations under the GDPR
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blog

21 March 2019

austria vienna austria linz

J.Stalzer

Austria paves the legal way for (partly) autonomous vehicles

Imagine your car would drive you instead of you driving your car. This marvel has become partly a reality, as a law entered into force on 11 March 2019 allowing autonomous driving on Austrian highways. In addition, an amendment to the regulation for autonomous driving (Automatisiertes Fahren Verordnung – AutomatFahrV) by the Ministry of Traffic, Innovation and Technology broadly permits autonomous parking of vehicles.

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blog

11 February 2019

austria

T.Kulnigg

Combining Blockchain and AI to make Smart Contracts Smarter

Blockchain and Artificial Intelligence (AI) are the new giants in technology and two of the hottest topics at the moment. The two technologies are typically considered for separate applications but there is a link: data.

AI allows processing of big data, whereas Blockchain offers security, immutability and decentralised data storage. It makes sense to combine the two technologies to make "Smart Contracts smarter" and to potentially also be a driver of the fourth industrial revolution: Data owners might be able to control their data again by choosing which AI provider to share their data with. Data marketplaces might also be possible, boosting AI applications when combined with Blockchain technology.

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blog

01 February 2019

austria

T.Kulnigg

What is Blockchain?

Blockchain1 or Distributed Ledger Technology has become a trending topic especially in the light of cryptocurrencies, smart contracts, ICOs and other areas in the context of digitisation, which are based on this technology. This technology and the (alleged) possibility to digitalise any kind of assets or create bullet-proof sets of data has the potential to revolutionise certain industries. It is therefore essential to understand blockchain technology in order not to fall behind. The following is a brief introduction to the technology, its variants, advantages and possible applications.

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blog

21 November 2018

austria

T.Kulnigg

video: IP Recht für Startups

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blog

22 January 2018

austria

T.Kulnigg

video: Gesellschaftsverträge für Startups

Der Gesellschaftsvertrag ist das A und O bei der Gründung eines Startups. Bei welchen Bestimmungen muss man aufpassen?

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